Shane Geffen is the National Executive Creative Director at McCann & HERO Australia.

Under his leadership, the agency has transformed into a creative hot shop, recognised as Campaign Brief's No.1 Mid-Sized Agency of the Year two years running, and the No.1 Australian agency at New York Festivals and MADSTARS.

His work is grounded in truth and brought to life with craft. Career highlights include inviting people to #comeonin the Sydney Opera House through their Instagram selfies, launching a new Toyota by crushing it and turning it into a lab-grown diamond collection, creating a smart Christmas bauble that parents could secretly control so their kid’s would know if they were on Santa’s naughty or nice list, showing male gamers what it’s like to play as a female gamer Through Their Eyes, earning Maybelline New York their first ever Cannes Lions globally and and most recently Mastercard Transit Tales, an AI platform powered by live transit data that reimagines classic stories to fit the exact length of commuter’s trips. He also made an arcade machine for Hoegaarden beer that’s controlled by stroking a Capybara’s butt… he still can’t believe the client bought it.

His work has been recognised with over 250 local and international awards, including Golds at Cannes Lions, Grand Prixs at Spikes Asia and MADSTARS, as well as pencils, numerous heavy blunt objects and spiky things at D&AD, One Show, The ANDYs, New York Festivals, SXSW, AWARD and the Effies.

As a Creative LIAisons coach for 2 years running, he helps develop, educate, and inspire the next generation of emerging talent to reach their full potential. He guides creative excellence on the McCann Global Creative Council and on juries for the New York Festivals, ADFEST, MADSTARS, Webbys and Adforum PHNX Awards.

Born and raised in South Africa, he is now an Aussie citizen with a strange accent. He loves to make homemade biltong, is a gamer, an ad nerd and proudly holds an Uber rating of 4.89.