Monash University
A Future Without Change

For their 2019 recruitment campaign, Monash were faced with a huge challenge; how do they appeal to year 12 learners and encourage them to join Monash at a time when they were being bombarded by messages from other universities all promising the same thing, an idealistic future?

So instead of selling a perfect future like other universities, we sold an imperfect one.

We introduced students to A Future Without Change, giving them a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them.

My collaboration included the online films, the VR experience, and case study development.

 
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AWARDED

Cannes Lions, Design, Event Storytelling, Gold
Cannes Lions, Media, Large Scale Ambient, Bronze
Cannes Lions, Brand Activation, Purpose & Social Responsibility, Shortlist
Cannes Lions, Brand Activation, Digital Installations, Shortlist
D&AD, Media, Graphite Pencil
The Andy Awards, Idea, Gold
The Andy Awards, Reset, Gold
The One Show, Brand Installations, Merit
Spikes Asia, Media, Gold
Spikes Asia, Outdoor, Bronze
Spikes Asia, Media, Bronze
Spikes Asia, Brand Experience & Activation, Bronze
AWARD Award, Experiential, Silver
AWARD Award, Experiential, Bronze
AWARD Award, Media, Bronze
AWARD Award, Direct, Finalist
Gerety Awards, Experience Cut, Silver
WPP Extraordinary Awards, Experience Category, Overall Winner

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