Monash University
Future Without Change
Every year high school students are bombarded by university recruitment campaigns. So, while other universities showed students a perfect future, Monash University showed one plagued by problems. It introduced students to A Future Without Change, giving them a glimpse into what the world could become if we merely adapt to the issues we face instead of changing them. With the help of each faculty, Monash University created 17 products that shouldn’t exist. These were brought to life through a multi-sensory campaign that the public could touch, hold, smell, taste and interact with.
AWARDED
Cannes Lions, Design, Event Storytelling, Gold
Cannes Lions, Media, Large Scale Ambient, Bronze
Cannes Lions, Brand Activation, Purpose & Social Responsibility, Shortlist
Cannes Lions, Brand Activation, Digital Installations, Shortlist
D&AD, Media, Graphite Pencil
The Andy Awards, Idea, Gold
The Andy Awards, Reset, Gold
The One Show, Brand Installations, Merit
Spikes Asia, Media, Gold
Spikes Asia, Outdoor, Bronze
Spikes Asia, Media, Bronze
Spikes Asia, Brand Experience & Activation, Bronze
AWARD Award, Experiential, Silver
AWARD Award, Experiential, Bronze
AWARD Award, Media, Bronze
AWARD Award, Direct, Finalist
Gerety Awards, Experience Cut, Silver
WPP Extraordinary Awards, Experience Category, Overall Winner