To launch the all-new C-HR, with a design inspired by the geometric lines of a diamond, we turned it into one.

Over a 12-month process, parts of the Toyota C-HR were analysed, incinerated into carbon, supplied to a lab-growing diamond company and then handed over to cutting-edge jewellery designer Millie Savage. Instead of a traditional car launch, we launched the 14-piece C-HR Diamond Collection (GIA certified) available exclusively on the designer’s website at milliesavage.com.