hoegaarden
Capybarapy
Hoegaarden beer is made to encourage you to slow down and soak it all in. So to help the Chinese market find their Zen and discover the Hoegaarden brand, we partnered with McCann Shanghai to launch the first arcade game designed to bring complete calm to players. One based on the most chill member of the animal kingdom - the Capybara.
Now, installed in bars around Beijing and Shanghai, the Capybarapy game machines are powered by Hoegaarden bottle caps and are free to patrons who purchase an equally chilled Hoegaarden beer - it even has a conveniently placed beer holder.