Mastercard
Transit Tales
Transit Tales is an audio storytelling experience built on live train data and powered by AI. QR codes across Sydney's 215 stations launch the free mobile web app. Commuters select their destination and the platform calculates the exact journey time, then delivers a classic novel reimagined into an entirely new genre, its pacing and narrative arc shaped by the route, ending precisely as they arrive. For Mastercard, the activation transforms the transit network itself into a brand canvas, turning the moments between taps into something genuinely Priceless.
Cannes Lions, Digital Craft, Shortlist
One Show Asia, Creative Use of AI, Silver
One Show Asia, Radio & Audio, Silver
One Show Asia, Experiential & Immersive, Experiential Audio, Bronze
World Out Of Home Awards, Technical Innovation, Winner
WINA Awards, Interactive, Grand Prix
WINA Awards, Interactive, Gold
WINA Awards, Interactive, Gold
WINA Awards, Branded Content, Bronze
WINA Awards, Craft, Bronze
Adnews AOTY Awards, Best Use of AI & Technology, Finalist
OMA, Best Innovation Campaign, Finalist
Mumbrella, Best Use of AI & Tech, Finalist
Mumbrella, Best Use of Data & Insight, Finalist
Adforum, Top 5 Best Finance Ads
Adforum, Top 5 Best Innovative Marketing
Adforum, Top 5 Best Digital Innovation
Bestads, Winner, Outdoor
Bestads, Winner, Radio
AWARDS