Mastercard
Transit Tales
Mastercard Transit Tales is an AI-powered audio platform that uses real-time transit data to reimagine classic books into personalised stories, timed to each commuter’s exact train journey. From Dracula as sci-fi from Bondi to Central in 6 minutes to The Jungle Book as a superhero saga from Redfern to Bankstown in 24 minutes, every ride becomes a unique narrative. Live and freely accessible across Sydney’s rail and Metro network for 1.2 million daily travellers, with global rollout underway. Turning everyday mundane commutes into unforgettable journeys: Priceless.
RADIO
AWARDS
One Show Asia, Creative Use of AI, Silver
One Show Asia, Radio & Audio, Silver
One Show Asia, Experiential & Immersive, Experiential Audio, Bronze
Adnews AOTY Awards, Best Use of AI & Technology, Finalist
Adforum, Top 5 Best Finance Ads
Adforum, Top 5 Best Innovative Marketing
Adforum, Top 5 Best Digital Innovation
Bestads, Winner, Outdoor
Bestads, Winner, Radio
Adnews, Finalist, Best Use of Tech & AI