For decades, Instax has helped people capture, print and instantly hold onto their memories.

But with smartphones, everyone is a photographer, with 5 billion photos taken daily on phones. But some memories deserve a higher status on the hierarchy, they deserve to be re-lived, held and cherished as we remember them in our minds  

Studies show that tangible printed photos illicit a deeper emotional connection and make us value memories more. We needed to show the value of
printing memories…with the new Instax Mini Link 3, a portable instant smartphone printer.

So we printed memories direct from the world’s most powerful storage device… the human mind.