Royal Australian Navy
Lost In Translation
The Royal Australian Navy needed to recruit Cryptologic Linguists, whose primary role is to translate languages. So we enlisted the help of Artificial Intelligence, the very technology most job seekers think will replace human roles. Because while A.I. can play a big role in the modern workforce, surprisingly it doesn’t always get it right when translating languages. We demonstrated this by putting A.I. to the test and fed it well-known phrases to translate, then took those mistakes and highlighted them in an ad campaign, reinforcing why some roles will always require a human touch/
Radio
Film
AWARDS
D&AD, Wood, Direct, Radio & Audio
D&AD, Shortlist, Radio & Audio, Campaigns
Cannes, Shortlist, Excellence in Media, Integrated
Spikes Asia, Grand Prix, Radio and Audio
Spikes Asia, 3x Shortlist, Press, and Outdoor
London International Awards, Shortlist, Radio Campaign
Little Black Book Immortal Awards, APAC Finalist
WPP Extraordinary Awards, Highly Commended, Communication Category
The Caples Awards, Silver, Integrated
The Caples Awards, Shortlist, Traditional Media
AWARD Awards, Silver, Radio Advertising, 0-30 seconds, Float Like A Dodo
AWARD Awards, Bronze, Radio Advertising, 0-30 seconds, Stand Under My Rain Jacket
AWARD Awards, Bronze, Radio Advertising, 0-30 seconds, 500 Feet Defence
AWARD Awards, Bronze, Social Videos, Individual - Ring
AWARD Awards, Bronze, Social Videos, Individual - Bohemian
AWARD Awards, Bronze, Best Radio or Audio Script Writing, Campaign
AWARD Awards, Bronze, Best use of Copywriting, Campaign
AWARD Awards, Finalist Direct Response Integrated Campaigns
AWARD Awards, Finalist, Integrated Campaign
AWARD Awards, Finalist, Content Creation
AWARD Awards, Finalist, Social Media Writing, Campaign
Effies, Bronze, Most Original Thinking
Effies, Bronze Government
Adstars, Silver, Silver Film
Adstars, Silver, Media
Adstars, Bronze, Media
Adstars, Crystal, Diverse Insights
Adstars, Crystal, Data Insights
Adstars, Finalist, Radio Campaign
Adstars, Finalist, Radio Innovation