Find Your Drive was a social initiative that represented a different approach to automotive marketing.

Whilst most auto advertisers are obsessed with how to get bums on seats, steal market share, and get more drivers “enquiring now”, this would be the first time that we strategically sought to get non-drivers into the Toyota brand.

Find Your Drive was run as a 3-month pilot program, to see if we could help four people who had struggled to get their licences, due to disability, trauma or anxiety, onto the road and into Toyotas. And in doing so, create a new way of helping 1.5 million adult Australians Find Their Drive.